Vision

My occupation centres around ergonomics and UX design. I establish the design of each site based on the experience it provides to the user regardless of the entry point (home page, category, product, promotion) or the device used (computer, tablet or smartphone).

Design approach

While working on the design of a website I immediately take into consideration page navigation ease of use, ergonomics and narration. I believe the best sites are those that know how to tell a story and guide the visitor, making sure they see exactly what is intended.

Technical approach

I endeavour to put an ergonomic, user friendly and inspirational vision of the web into place, using HTML, and doing so as early as possible. Following the "design in code" approach allows the project to come to life more rapidly than a simple template code procedure. This allows the test phase to begin at the same time as the creation phase. This being the perfect way to determine and repair ergonomic and function related problems that occur with the arrival of the responsive web.